Color printing used to be expensive and reserved for businesses with a large budget, but nowadays, there are affordable color printing services Scottsdale that can provide you with high-quality promotional materials in full color. Research indicates that color printouts are more likely to attract attention and increase recall. Printing in color can also boost attention by up to 82%, enhance remembrance by 39%, and encourage a person's involvement by up to 78%.
Black and white printouts can be boring to read—especially if they are filled with text. Your audience is also less likely to pay attention to a black and white picture because it’s hard to make out all the details. Color printing is a better option if your promotional materials have pictures and colorful images that can help draw and retain the attention of your target audience. Color printing services Scottsdale from Markit Media may be necessary if you are creating promotional materials for a certain type of audience. Children, parents, students, and young people, for instance, are more likely to be attracted to colorful images, causing them to look and pay attention.
Color printing services may also be necessary to keep a brochure or a company newsletter appear less boring. They show that you care about the quality of your materials and that you want to produce only the best, making your customers think that you are a professional business that can provide them with high-quality products and reliable services. Contact Markit Media and request a quote if you want to learn more about our color printing services.